This week we have been reviewing the new Chalet Ski website that has been attracting a great deal of interest in the ski industry, mainly due to its domain name that sets it apart from many of the other start up websites that seem to spring up every day. Those in the industry have been somewhat surprised that in the saturated domain world, a new entrant has managed to obtain such an important web address. The company behind Chalet Ski aren't letting on how they obtained such a 'unique' dot Co dot UK address or what it cost, but our guess is that it wasn't a low cost acquisition, either that or they are very lucky!
From a luxury catered chalet perspective, we were surprised at the quality of luxury chalets within their portfolio, probably 50% of which 10% are of an exceptional standard. I guess this reflects the power of good branding!
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